Paravel

2016 — 2025

Paravel built a new kind of travel brand around design, function, and responsibility. We started with Italian-made bags and luggage and expanded into a global business across e-commerce, wholesale, marketplace, corporate gifting, and retail. Revenue compounded at 55% annually from 2017 through 2024; even in 2020, with global travel shut down by the pandemic, we grew net revenue 11%.

Personalization and sets were central to the model. Customers bought Paravel as a system—from how they packed to what they carried at the destination—which drove high average order value, multiple units per transaction, and a repeat-purchase rate more than 10 percentage points above the next best brand in the category. Our monogramming capabilities increased margin, kept product returns below 4%, and turned personal and corporate gifting into major engines for growth.

The product work pushed the category forward: first with carbon-neutral luggage, then with the first hard-sided luggage shell made entirely from single-source post-consumer recycled polycarbonate. In August 2025, after the company wound down, Antler acquired Paravel's assets; the brand is relaunching later in 2026.

Here is the store as it stood—rebuilt in full and fully interactive—along with the press, partnerships, and placements from nine years of building it.

TOURPARAVEL.COM — INTERACTIVE ARCHIVE Enter the archive →
The archived Paravel storefront — homepage
The storefront, archived in full. Opens as its own set of pages.
What I built — four platform eras
2016–17
Launch — Spree / Rails The launch storefront, custom-built on Rails.
2018–19
Replatform — Shopify First replatform — from custom Rails to native Shopify.
2020–22
Headless — React headless A custom React front end on Shopify's commerce API.
2023–25
Final build — Shopify 2.0 Rebuilt on Shopify 2.0 — the storefront preserved in this archive.
Marquee partnerships

Corporate gifting partner. Paravel developed an exclusives program for JPMorgan — custom pieces including a garment sleeve, laptop folio, and watch case, with JPM-branded packaging — alongside a 2024 employee discount program.

Official Supplier to the BWT Racing Point F1 Team. Paravel outfitted the team with sustainably made luggage and travel accessories for the 2020 season, with special-edition pieces for Paddock Club guests.

Product collaboration with Marie Kondo's KonMari — a co-branded home organization line launched in 2020, after Paravel repositioned its packing cubes as drawer organizers during lockdown.

Park Hyatt
Volvo

Partnership with Volvo Cars — Paravel created a custom frunk bag for the C40 Recharge, Volvo's first leather-free car, built from the same materials as the car's interior and gifted by Volvo to the car's first 500 recipients.

1 Hotels

Retail partnership with 1 Hotels — a curated Paravel assortment developed for the hotel group.

Holiday 2024 collaboration with Silver Oak — a co-branded campaign spanning co-branded product imagery and a dedicated launch email, "Exclusive Access: Paravel x Silver Oak."

Retail partnership with J.Crew — a Paravel launch carried across J.Crew's website, newsletter, and Instagram, with coverage in InStyle and The Zoe Report and a J.Crew YouTube feature.

Film & television placements
SUCCESSION — 2019–21
THE WHITE LOTUS — 2025
AND JUST LIKE THAT — 2021–25
FRASIER — 2024
NO GOOD DEED — 2024
FOUNTAIN OF YOUTH — 2025
THE DRAMA — 2026
YOUR FRIENDS & NEIGHBORS — 2025
Selected press
Vogue2016 Indré Rockefeller and Andy Krantz Launch a New Travel Line Called Paravel Condé Nast Traveler2016 Paravel Luggage Is Our New Favorite (Affordable) Travel Set Forbes2017 Paravel Luggage Is The New Standard For Stylish Travel Oprah Daily2018 Oprah's Favorite Things 2018 — Paravel Fold-Up Bags Afar2021 The Luggage Brand Every Conscientious Traveler Should Know About Modern Retail2021 Paravel's Krantz on getting creative to make the most of container ships CNN Underscored2022 Paravel is making our favorite eco-friendly luggage on the market — and it's luxurious, too Fast Company2023 The top 10 consumer goods companies of 2023 Town & Country2025 What's Your Fancy? Andy Krantz on His Winter Travel Essentials
Recognition
Oprah's Favorite Things — multiple years NYT Gift Guide 2020 T+L Global Vision Award Condé Nast Traveler "Best Luggage," Readers' Choice 2023 Fast Company Most Innovative Companies 2022 Fast Company Most Innovative Companies 2023 Forbes 30 Under 30